She adjusted offers and keyword groups to align with those of her top-20% target audience.

She did find out that some of her keyword groups were misaligned with target users’ intent.

Can I improve upon those keywords, and get even more traffic and clicks than I’m getting now?Ĭarla used the insights she got from visualizing data using 80/20 to optimize her clients’ ad campaigns accordingly.

In terms of keyword groups, which keywords constitute the top 20% of my best-performing traffic drivers?.

Can I afford to invest more clients’ ad budget, technical skills/experience, and human resources into satisfying my top-20% audience?.

What are the characteristics of the aforementioned audiences as a group?.

Who are the top 20% of my clients’ audiences that I wish to reach?.

Which sources comprise the top 20% of traffic to my clients’ ad campaign?.

Essentially, you would have the edge over the unpredictable shifts conspiring to bring your clients’ ROI down.Ĭarla gathered campaign data and visualized it using the 80/20 charts.īelow are some of the questions she used as a guideline: Think of the magnitude of the returns you’ll generate for your clients effortlessly. Imagine troubleshooting the 20% metrics and dimensions that spell doom to your clients’ ad campaigns. It’s marred with unpredictable changes, which can cripple your clients’ ad campaigns. PPC management is not different from the battles that Napoleon fought across the mountains and plains of Europe. It’s no brainer that the destruction of leadership and supply lines can cripple any enemy irrespective of the size. This 20% inflicted heavy damages at the heart of the enemy by attacking the command centers and supply lines. It’s the 20% of Napoleon’s army that decided battles across Europe. The remaining 20% of his army, which can be equated to a modern-day Special Forces platoon, was tasked with attacking the enemy’s flanks. He then committed 80% of his soldiers at the battle. We doubt whether Napoleon knew about the 80/20 rule.Įssentially, he deceived his enemies into meeting him at the battleground of his choosing.

He used the 80/20 rule very efficiently to maximize losses on his enemies using minimal resources.

Pareto charts in excel 2010